November 2009
Web Tour de Force at eRepublic
During my tenure at eRepublic, my tech team and I have dramatically upgraded the company’s web presence across all 8 corporate websites including two SaaS products. Web revenue and lead generation are helping to drive the company’s expansion.
As the senior product and technical executive responsible for all company web products, I oversee and drive all phases of web product development – project requirements and specifications, front-end design and usability, technology evaluation and adoptions, vendor and consultant relations, development oversight, quality assurance and product launches.
Below you will find a summary of each web product:
Govtech.com
Govtech.com’s mission is to facilitate technology for better, less expensive, more democratic government. Governments avoid risk in spending public money — so they use Govtech.com to learn from those agencies trying new ideas and technologies successfully.
The Events section of the site manages 70+ custom events that the company produces each year. The full events system includes: online and onsite user registration, badge printing and exhibitor barcode scanning.
The Video section of the site, GTtv, is powered by The Feedroom with all video production being done in-house. GTtv was awarded a Media Business Online Video Award for best overall use of video in 2008.
The site was completely re-designed and re-built from the ground up in just 6 months and launched at the Government Technology Conference in Sacramento in May 2007. The re-design encompassed all aspects of the site:
- Full front-end redesign;
- New proprietary CMS and API developed completely in-house (the Node Mesh);
- Full data migration;
- New enterprise search using the Google Search Appliance;
- New web ad management system using Atlas Solutions;
- New Flash streaming video service;
- New user login system with web 2.0 components for site bookmarking.
Govtech.com is served from the company’s data center. Lead capture is managed by a seamless integration with Eloqua and SalesForce. Companion eNewsletters are created on the Clickability.com platform and served using Eloqua.
Emergencymgmt.com
Emergencymgmt.com is the award-winning, all-hazards website of record for emergency management, public safety and homeland security topics.
The site was awarded a Bronze Digital Azbee Award for Best New Website in 2009!
The site was split out from Govtech.com and launched as a standalone website in July 2009. The site is running on the Clickability.com platform. All web ads are served by Atlas Solutions. Lead capture is managed by a seamless integration with Eloqua and SalesForce. Companion eNewsletters are created on the Clickability.com platform and served using Eloqua.
Convergemag.com
Convergemag.com reports on education technology advancements through interviews and events with government and education officials.
The new site was recognized as one of the top 10 great media sites in 2009 by BtoB Media Business.
The site was completely redesigned from the ground up and launched on the Clickability.com platform in May 2009. All web ads are served by Atlas Solutions. Lead capture is managed by a seamless integration with Eloqua and SalesForce. Companion eNewsletters are on the Clickability.com platform and served using Eloqua.
Centerdigitalgov.com
Centerdigitalgov.com provides a sales and marketing web presence for the Center for Digital Government – a national research and advisory institute on information technology policies and best practices in state and local government.
The site was completely redesigned from the ground up in 2008 and is served from the company’s data center, running on an in-house developed proprietary CMS and API (the Node Mesh).
Centerdigitaled.com
Centerdigitaled.com provides a sales and marketing web presence for the Center for Digital Education – a premier resource on K-12 and Higher Education technologies, providing market intelligence programs, advisory services, events, custom publishing and research.
The site is currently being migrated from a legacy PHP in-house system to the Clickability.com platform.
Navigatorgov.com
Navigatorgov.com is a SaaS product serving clients of the Center for Digital Government – sales organizations who are targeting the state and local government IT markets.
Some of the product features include:
- Custom delivered pre-RFPs, bids and awards to each user by email.
- Current contact data for decision makers.
- DealWatch to keep a close eye on your most important opportunities.
- Detailed budget data.
- Huge grant database.
- Industry Insider blog.
- Economic Stimulus Central blog.
- CIO Interviews.
The product has been completely re-designed and re-built from the ground up on the in-house developed proprietary CMS and API (the Node Mesh). Some editorial content is consumed from the Clickability.com platform. User and account management is done seamlessly via a custom application in SalesForce. The site averages 5,500 unique visitors per month.
It is currently in Beta and is slated for general availability in Nov 2009.
Navigatored.com
Navigatored.com is a SaaS product serving clients of the Center for Digital Education – sales organizations who are targeting the state departments of education, school districts and higher education IT markets.
Some of the product features include:
- Pre-RFPs, RFPs and awarded bids.
- Access to thousands of grant opportunities.
- Education IT budgets/spending.
- Contact information for thousands of decision makers.
- Daily automated news alerts.
- Executive teleconferences with education IT leaders.
- Direct access to CDE’s research and advisory services.
The product has been completely re-designed and re-built from the ground up on the in-house developed proprietary CMS and API (the Node Mesh). Some editorial content is consumed from the Clickability.com platform. User and account management is done seamlessly via a custom application in SalesForce. The site averages 4,000 unique visitors per month.
It is currently in Beta and is slated for general availability in Nov 2009.
Erepublic.com
Erepublic.com is the corporate website for disseminating the various company brands and providing a central point for company news, announcements and awards.
The site was migrated to the Clickability.com platform in June 2009 and is currently undergoing an upgrade to become the central site for all business unit media kits and advertising information.