June 2012
Newly Redesigned LNCurtis.com Site
Recently my tech team at L.N. Curtis & sons completely redesigned the corporate e-commerce site – www.lncurtis.com:
LNCurtis.com is the premier provider of fire fighter, police supply, tactical gear, emergency response equipment, and wildland fire fighting equipment since 1929. For more than 80 years, L.N. Curtis & sons has been a family owned business committed to providing superior Tools for Heroes® backed by excellent customer service for all first response professionals.
The full redesign was accomplished in just 4 months encompassing all elements of the user experience:
- Three different design themes: Corporate, Fire Fighter Equipment Store and Police Equipment & Tactical Gear Store pages. Each have their own color palettes and design elements.
- Knockout home page that smoothly routes users to the right e-commerce store and also provides salient customer care and corporate information including an easily controlled and dynamic photo slide show.
- Full integration with the email marketing platform for catalog requests, email exclusives sign-ups and Win Me! contest submissions.
- Dynamic equipment store landing pages with large rotating product category image galleries and highlighted product sliding galleries:
- On page product pop-ups providing more details without clicking through to the product detail page.
- Shopping by brand (new) and simplified product categories.
- Improved product detail pages for usability and cross-selling.
- Improved search results page with product images and better pagination.
Website Highlights
Product Category Image Rotator
These rotating product category image galleries automatically rotate or can be manually controlled using the orange arrow handles on either side. Each product category has a link for the overall category or brand specific links.
Highlighted Products Rotator
These highlighted product rotators allow users to easily browse many products on one page without scrolling the page down.
Product Detail Pop-up
Users can click on the ‘+’ sign on any product image to get more product details without having to click through to the underlying product detail page.
Shopping By Brand
Users can now easily shop all products by brand.
Product Detail Pages
Improved product detail pages are more clearly laid out with easy to see sizing, style and pricing information together with any related products for cross selling.
Search Results Page
Updated search results page with product images and improved pagination controls.
Related articles
